Trends? What trends?
Baselworld, the most important watch and jewelry show in the world, opens March 17th.
When, with the visit of the first media representatives to MeisterSinger’s booth on Press Day, Baselworld officially begins, the team will already have completed its preparations of several weeks: appointment scheduling, catalogue layout, and, above all, the timely finalization of new innovations for the show. Because in the end, these will have to do the convincing at this biggest and most important of trade shows.
The show is a behemoth, especially for the locals. Because the Basel Exhibition Center lies in the heart of the city and 7,000 truckloads are required just to construct Baselworld: with booths (some of which are more reminiscent of a palace or the backdrop to a period film) and the infrastructure to support over 2,000 exhibitors and 150,000 visitors. There, jewelers from around the world and more than 3,000 journalists will be on the hunt for 2016’s watch trends. However, such huge, encompassing movements are hardly easy to spot amongst the quantity and diversity of the offerings. In January, the Genevan Salon for Fine Watchmaking gave a few pointers, featuring above all the brands of the Richemont Group (including IWC, Cartier, Panerai, Piaget); almost everywhere you look, there are much smaller watches once again. Also, as apparent from the previews of Basler brands, more and more designers are playing with the third dimension and with structured and skeletonized clock faces.
But will that become a trend? In the hubbub of the trade show, the MeisterSinger team likely won’t have any time to look around the halls. All the same, one or the other visitor will definitely tell them what they found impressive, and where to find it.