Watch of the Month – Urban Day Date
Because our city kid has learned a lot, it is our watch of the month.
A while ago, a large traditional Swiss watchmaker said that young people want watches “with features.” MeisterSinger would surely have heeded this advice – had it been necessary: But the Urban Day Date had already been developed – with a whole lot of features. In 2018, what we’ll call the “original” Urban was launched – a new, striking interpretation of the single-hand watch with powerful typography and a reliable automatic movement to power the precise time display. A watch for people who don’t want anything too complicated and don’t let themselves be rushed, even in the liveliest of cities.
Circles and segments
And the Urban Day Date, which MeisterSinger presented this spring at Baselworld, can do even more. It displays the day of the week at twelve o’clock and the date at six o’clock. An essential watch for people who don’t get hung up on details, but want to know at a glance whether the weekend is approaching or if there’s still time to hand in that seminar paper. It is only at first glance that the hands do not look quite typical of MeisterSinger. Of course our brand specialties include calendar displays on open rings but the two windows of the Day Date also fit perfectly into the look: The date is located in a circular dial section, while the day of the week is displayed in a large circular section that follows the shape of the case and gives it a particularly fascinating geometry: The Urban Day Date is the only MeisterSinger watch to display the hour digits at 02, 04, 08, and 10 o’clock.
So why take it off?
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